Advertising Portion
For price eligibility, the part of an authorized Periodicals publication that contains all material for which a valuable consideration is paid, accepted, or promised, that calls attention to something to get people to buy it, sell it, seek it, or support it and also includes the publisher’s own advertising. The advertising portion is measured as a percentage of the publication and charged a price that is different from the price charged for the nonadvertising (editorial) portion. Advertising is restricted or prohibited depending on the category of Periodicals authorization.