GlossaryGuide

The trademark is one of the most critical components based on which the public identifies a commodity. The trademark represents the company’s face, the logo, or the link that connects the audience with the company. A company is often referred to by its branding, as they become two sides of the same coin. Their companies’ brands guarantee a monetary value in the stock market if they are public, affecting shares when they rise or fall. For these reasons, it is crucial to preserve your trademark’s integrity and register it to become, according to the law, a private property that cannot be forged or exploited for the benefit of others.

The brand must be attractive to the consumer, but the trademark’s attractiveness must reflect its tenets. The company must consult with the designer and give him suggestions to properly reflect the nature of the company’s work in the form of the mark, which leads to properly achieving brand awareness. On the other hand, an ineffective brand often produces misunderstandings among consumers.

 

If a brand is adequately created, that mark leads to increased sales for the specific product being sold and other products sold by the same company. Good brands generate confidence in the consumer, and after a good experience with one product, the consumer is more likely to try another product related to the same brand. This phenomenon is often referred to as brand loyalty.

Every brand needs a set of elements necessary to highlight the mark’s identity, starting with choosing the logo, cards, publications, website appearance, and the brand’s voice. And every brand has a voice, and for your brand to be distinctive, so its voice must be distinct and unique, especially since your brand’s voice is the constant means that you must use to deliver your message to the target audience, especially the world.

 

Voice identification helps the target audience recognize the mark’s identity when interacting with it over the phone, through letters and letters, social media, e-mail, or other means of communication and communication.

Talking about trademarks is closely linked to preserving intellectual property rights. After the company chooses its trademark, it registers it in the relevant official departments to prevent others from using it on their products for:

 

The products they offer are differentiating from others’ products offered by similar or competing companies.

Protect their products from fraud or counterfeiting, such as other companies’ use of the trademark or manufacturing products with their trademark on them.

As the trademarks include a specific name with a particular logo and colours, the first stage is to choose a name and shape for it, which forms and makes the commercial identity, and then proceeds to register this mark in the official departments country. The company can then obtain the intellectual property rights registered in its name to find it. Whoever uses the same name or logo without her knowledge and consent, the company has the right to sue him and demand compensation.